- The Overview:
- Define event objectives
- Decide date and location
- Meet to:
- Develop budget
- Delegate responsibilities and set up task reporting
- Create guest list (i.e., public, media, or members only, etc.)
- Creatively plan the program
- Disseminate information to all group members
- Get insurance
- Direct the event
- Group critique results and suggest improvements for next event
- In Detail:
- Define event objectives
For fun or for profit? Group or public? Adults and children? Guests in costume, or just members?
- Decide date and location
Visit site, see restrooms, evaluate capacity and parking, find out safety codes and regulations, perimeter security, electricity and water, shade or rain contingencies, number of directional signs needed and where, seating options, lighting, ambiance, noise, smells, possible challenges to setup / tear down, mud or dust, etc.
- Hold Meeting(s) to:
- Develop budget
Site, lodging, administration, audio/visual, hired help or entertainment, exhibition, décor, food and drink, insurance, labor, marketing, phone, postage, signage, transportation, etc.
- Determine fundraising strategy, if needed
Registration fees, admittance charge, sponsorships and advertising, booth sales, merchandise sales, audio/video/photo sales
- Creatively plan the program
- Speeches and tours: who, what, how long, and what order?
- Food and beverages, including alcohol license, if applicable
- Name tags or other identification strategies
- Event activities: novelty reigns supreme
- Publicity: event logo and product sales, posters, flyers, programs, phone calls, guest list (including media), media kits (below)
- If public is invited to come in costume, how will you direct how-to information to the public in advance?
- Vendors?
- Hired services?
- Create guest list (i.e., media, public, members, adults, children?)
- Determine need for insurance
- Delegate responsibilities and set up task reporting (accountability)
- Secure insurance?
- Finalize site procurement / know the contract
- Create / set up directional signage
- Direct traffic
- PR, each facet including name tags, media kits, posters, flyers, phone calls, advertising, media contact during event, etc..
- Setup / tear down / clean up
- Technician services
- Cash box
- Direct vendors
- Direct hired help
- Newsletter or other information dissemination
- Food and drink, including liquor license, if necessary
- Chair rental / pick up / drop off
- Anything else? Brainstorm.
- Disseminate information to all group members
- Get insurance (?)
- Direct the event
- Group critique results and suggest improvements for next event
- How did event go in relation to our objectives?
- How well did we follow the agenda and stay on schedule?
- What should be done differently next time?
- What were some of the challenges we faced? Were they
resolved?
- How well did we utilize our member expertise?
- What areas need more focus next time?
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